On July 27, 2024, VV Food and Beverage Co., LTD. (hereinafter referred to as "VV Shares") successfully held the "VV Shares 30 years Dealer Conference and New brand Launch Conference" in Xuzhou, Jiangsu Province. With the theme of "Happy New QinVI has you", this event thanks consumers and dealers along the way through the new brand development report, industry forum, 30th anniversary recognition, etc., and pays tribute to all those who work hard for the enterprise; Panorama shows the "new development concept, new track style, new product vitality" of VV Shares. On the same day, more than 300 people, including academician Jin Zhengyu, an expert in the field of food, grain and oil of the Chinese Academy of Engineering, Academician Gai Junyi, an expert in soybean breeding, Wu Yuefang, executive Vice president and secretary-general of the soybean Products Professional Committee of the China Food Industry Association, and representatives of distributors and employees, gathered in Xuzhou to witness the historical moment of the 30th anniversary of Wei Wei Shares.

First, jointly promote the high-quality development of the soybean industry

On the morning of July 27, under the guidance of the soybean Products Professional Committee of China Food Industry Association, the "High-quality Development Forum of China Soybean Products Industry Chain" hosted by VV Shares was kicked off in Xuzhou.

Soybean breeding expert Academician Gai Junyi attended the forum and delivered a speech. Academician Gai Jun Yi put forward that the production and processing of soybean products is the key to "increasing soybean consumption", which is related to the nutrition and health of residents, and is also an important way to improve the self-sufficiency rate of soybeans and ensure food security.

Ren Dong, Chairman of Viv Shares, on behalf of ViV Shares, expressed warm congratulations on the holding of the high-quality Forum of China's Soybean Products industry chain. Ren Dong said that innovation is the core driving force to promote the high-quality development of the industry, and cooperation is an important guarantee for the high-quality development of the industrial chain. VV Shares are willing to work with industry colleagues to make progress together, share resources, and jointly promote the overall progress of the industry.

Tang Shijun, executive deputy general manager of VV Shares, made a speech on the theme of "Adding beans to add vitality, VV in action". He put forward: "Wev will continue to adhere to the concept of 'increasing beans and adding vitality', continue to strengthen cooperation with all sectors of society, seize the future consumption trend, tap the potential of soybeans in the plant-based field, bring consumers better quality and healthy products, and promote the prosperity and development of the soybean products industry."

At this forum, Wei Wei Shares also participated in the launch of the "Soy products industry to promote the" soy "consumption action Declaration" and "7 am to drink soy milk/soy milk" action. It is proposed that industry colleagues actively respond to the national "increase beans" plan and jointly promote the high-quality development of the soybean industry.

Two, Wei Wei 30 years of poly force new chapter

On the afternoon of July 27, the 30-year dealer conference and new brand launch conference of VV Shares were opened.

Wei Wei Shares Chairman Ren Dong made an opening speech, he first on behalf of the enterprise to attend the event guests from all walks of life to express warm welcome and sincere thanks. Ren Dong introduced that for 30 years, VV has taken soy milk as the basic plate and has been a leading brand in the soy milk industry. The overall production and operation is stable and improved, and the quality and efficiency are good. By the end of 2023, VV soybean milk powder had sold more than 70 billion bags. In the new journey, VV will strengthen confidence and work hard, adhere to the "one core and two wings", and work together with all sectors of society to write a new chapter of high-quality development of VV shares.

Wei Wei shares general manager Zhao Huiqing speech, he said: "30 years of progress, Wei Wei from innovation to fusion and then to butterfly change, harvest one real leap after another. Looking back on the past, we have experienced the ups and downs of the market together, there are hardships, setbacks, more success and joy; Looking ahead, we are confident that we will make even more brilliant achievements."

Academician Jin Zhengyu of the Chinese Academy of Engineering attended the conference and delivered a speech. He pointed out that in the past 30 years, VV Shares has made remarkable achievements in scientific and technological innovation, especially in the deep processing of soybeans and plant-based research in the leading position in domestic peers. In the future, its scientific research team will continue to strengthen cooperation with ViV Shares to jointly promote the scientific and technological progress and industrial development of the food industry. At the meeting, Wei Wei Shares and Jin Zhengyu academician team carried out a strategic signing, marking that Wei Wei will rely on technology to enable, open a new round of product iteration upgrade and quality improvement.

At the event, Wu Yuefan, executive Vice president and Secretary general of the Soybean Products Professional Committee of the China Food Industry Association, was invited to make a report entitled "Drinking healthy and delicious soy milk every day to enjoy a happy life", and made a professional analysis and outlook on the development of the soybean industry, the health value of soy milk, and the future trend of the industry, "I believe that as the leader of the soy milk industry, We are sure to make more outstanding achievements in the new course of development."

Three, thirty years of domestic old brand struggle